Google’s Merchant Center documentation outlines product-data changes and requirements that affect how retailers prepare items for shopping surfaces. The durable response is simple: build a feed that reflects the landing page and can be maintained when catalog data changes.
Read Google’s Merchant Center documentation.
Audit the fields that shape the customer promise
Start with title, price, availability, condition, images, identifiers, shipping and product attributes. Each should match what the customer finds after clicking. Then check variants: a parent product can look complete while individual variant data is inconsistent.
Work in priority order
- Fix disapproved and high-spend products first.
- Resolve price and availability mismatches before adding new attributes.
- Use original, product-specific images that represent the selected item.
- Assign an owner and refresh cadence for shipping and promotion data.
Google’s rules can change by country and program. Use the official Help documentation for current requirements and test major feed changes in a controlled way.