Intelligence for the
Ecommerce Ecosystem
Archive
An ecommerce ad is not made safer by adding fine print at the end. The FTC’s guidance focuses on the net impression, evidence behind claims, and disclosures people can actually notice and understand. Here is a practical pre-flight check for merchant teams.
A shipping delay becomes a support problem when the merchant’s promised delivery information, carrier tracking and customer notifications do not agree. Use a clear operational threshold and accurate order data—not vague reassurance—to decide when to contact the customer first.
AI shopping assistants cannot reliably recommend a product from thin, inconsistent catalog data. Shopify’s current guidance points to a practical product-data audit: complete product facts, accurate policies, structured attributes, and a clear distinction between discovery settings and actual catalog controls.
Shopify Managed Markets will stop supporting delivered duty unpaid on August 24, 2026 in countries and regions where it supports delivered duty paid. Affected markets will move to duties and taxes collected at checkout unless merchants turn off Managed Markets before the deadline.
Shopify and Meta Ads can both report valid performance numbers while disagreeing sharply. The difference is usually attribution rules, measurement scope and data collection—not proof that one dashboard is broken. Here is a practical way to compare them before changing spend.
Shopify has added Shop Campaigns performance data to ShopifyQL. Authorized analytics and reporting apps can now query campaign and segment metrics without a new scope, giving agencies and app teams a clearer way to report advertising performance for merchants.
Amazon FBA costs are not one number. Use Amazon’s Revenue Calculator, current size-and-weight inputs, storage assumptions and a separate exception-cost check to model a product before you commit inventory or set a price.
Shopify has added native DHL Express label buying for merchants in the UK, Germany, France, Italy, and Spain. Here is what the rollout includes and the shipping, customs, and customer-service checks to run before moving live orders.
Etsy says it updated Section 2 of its Prohibited Items Policy on August 11, 2026. Sellers whose catalog includes animal-derived materials, fur, bones, ivory or related products should review the live policy and their listings before enforcement becomes a surprise.
WooCommerce 11.0.1 is now available with security fixes, WordPress 7.1 compatibility work, checkout and Store API hardening, and logging improvements. Store operators should test it before updating production.