Amazon’s Seller Central Help documentation explains Featured Offer eligibility and the factors that can affect an offer. Sellers should use official account guidance when diagnosing visibility changes because the answer can vary by product and account.
Read Amazon’s Featured Offer guidance.
Use a repeatable health review
Check the offer price, landed customer value, inventory availability, handling performance and listing condition. Then investigate whether a change is isolated to one ASIN, a category or a wider account pattern.
Avoid reactive discounting
Lowering price can improve competitiveness but can also destroy contribution margin. Review the full cost-to-serve and the available alternatives—pack configuration, replenishment, delivery promise or listing quality—before making a broad price move.
The right outcome is an evidence-based action list, not an assumption about why one listing changed position.