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Amazon seller and marketplace updates.
Shopify and Meta Ads can both report valid performance numbers while disagreeing sharply. The difference is usually attribution rules, measurement scope and data collection—not proof that one dashboard is broken. Here is a practical way to compare them before changing spend.
Shopify has added Shop Campaigns performance data to ShopifyQL. Authorized analytics and reporting apps can now query campaign and segment metrics without a new scope, giving agencies and app teams a clearer way to report advertising performance for merchants.
Amazon FBA costs are not one number. Use Amazon’s Revenue Calculator, current size-and-weight inputs, storage assumptions and a separate exception-cost check to model a product before you commit inventory or set a price.
Amazon’s SP-API deprecation schedule now lists August 27, 2026 as the removal date for LISTINGS_ITEM_ISSUES_CHANGE notification payload version 1.0. Sellers and solution providers should move subscriptions and downstream parsers to the current version before issue alerts stop.
Amazon says Item Name and Item Highlights are both searchable and now appear together across desktop and mobile. Sellers should audit titles, move the right details into the 125-character highlights field, and control any recommended changes before they go live.
A short weekly feed review protects the connection between ad spend and customer truth.
Featured Offer visibility is an outcome of offer competitiveness and account health, not a switch sellers can force.
More automated ad formats make creative and product data more connected. Merchants need one measurement model that reaches beyond click-through rate.
Fee announcements should be translated into SKU economics. Review the items where fulfillment cost changes can actually alter pricing or replenishment decisions.
Google's AI Max for Shopping announcement reinforces a familiar truth: automation can only work with the product data, conversion signals and guardrails a merchant supplies.